03. Soft Cover Book Mockup-BeforeTheBlock.png
02. Soft Cover Book Mockup-BeforeTheBlock.png
03. Soft Cover Book Mockup-BeforeTheBlock.png
02. Soft Cover Book Mockup-BeforeTheBlock.png

Before the Block: A Parent's Guide to Outperforming Fear (Pre-Order)

$29.97 $34.97

Your athlete doesn't have a "mental block."

What they have is a nervous system doing exactly what it was designed to do—protect them from perceived danger.

When your cheerleader, gymnast, or dancer suddenly can't perform a skill they've done hundreds of times, coaches call it a "mental block." They try harder drills, more repetitions, motivational speeches. And nothing works.

That's because they're treating the wrong problem.

In Before the Block, mental performance coach Lain Lee reveals what's really happening when athletes freeze: a biological shutdown response triggered by their autonomic nervous system. Drawing on Polyvagal Theory, neuroscience research, and years of hands-on coaching experience, this guide gives parents the understanding they need to actually help their struggling athlete.

Inside, you'll discover:

  • Why "mental blocks" don't exist for physical skills—and what's actually happening instead

  • The Polyvagal Ladder: how your athlete's nervous system moves from safety to shutdown

  • The five phases of trauma response and where athletes get "stuck"

  • How to recognize hypoarousal (the freeze response) before it fully sets in

  • Why the car ride home from practice may be the most influential part of your athlete's day

  • The Bow Rule: a simple signal system that changes everything

  • What to say (and what NOT to say) when your athlete is struggling

  • How to work with coaches, not against them, during recovery

  • Why "just do it" approaches make the problem worse

  • The truth about fear—it's not the enemy, it's a signal

This isn't a quick-fix manual. It's a paradigm shift in how we understand performance anxiety in young athletes. With scientific explanations made accessible, real coaching stories, and actionable strategies, Before the Block equips parents to support their athletes through one of the most challenging experiences in youth sports.

Stop blaming. Start understanding.

Your athlete isn't broken. Their nervous system is brilliant. And once you understand how it works, you can help them climb back up the ladder—one rung at a time.

Your athlete doesn't have a "mental block."

What they have is a nervous system doing exactly what it was designed to do—protect them from perceived danger.

When your cheerleader, gymnast, or dancer suddenly can't perform a skill they've done hundreds of times, coaches call it a "mental block." They try harder drills, more repetitions, motivational speeches. And nothing works.

That's because they're treating the wrong problem.

In Before the Block, mental performance coach Lain Lee reveals what's really happening when athletes freeze: a biological shutdown response triggered by their autonomic nervous system. Drawing on Polyvagal Theory, neuroscience research, and years of hands-on coaching experience, this guide gives parents the understanding they need to actually help their struggling athlete.

Inside, you'll discover:

  • Why "mental blocks" don't exist for physical skills—and what's actually happening instead

  • The Polyvagal Ladder: how your athlete's nervous system moves from safety to shutdown

  • The five phases of trauma response and where athletes get "stuck"

  • How to recognize hypoarousal (the freeze response) before it fully sets in

  • Why the car ride home from practice may be the most influential part of your athlete's day

  • The Bow Rule: a simple signal system that changes everything

  • What to say (and what NOT to say) when your athlete is struggling

  • How to work with coaches, not against them, during recovery

  • Why "just do it" approaches make the problem worse

  • The truth about fear—it's not the enemy, it's a signal

This isn't a quick-fix manual. It's a paradigm shift in how we understand performance anxiety in young athletes. With scientific explanations made accessible, real coaching stories, and actionable strategies, Before the Block equips parents to support their athletes through one of the most challenging experiences in youth sports.

Stop blaming. Start understanding.

Your athlete isn't broken. Their nervous system is brilliant. And once you understand how it works, you can help them climb back up the ladder—one rung at a time.

Pre-Order Tier 1: FOUNDING READERS

First 50 Orders Only

Digital: $19.97 (43% OFF) Print: $19.97 (33% OFF) Bundle: $34.97 (30% OFF)

EXCLUSIVE BONUSES: ✅ Listed by name in "Founding Readers" section of book ✅ Exclusive "Founding Reader" digital badge for social media ✅ FREE 30-minute "Parent Support Call" with Coach Lain ($97 value) ✅ Early access to companion workbook (2 weeks before release) ✅ Lifetime 20% discount code on ALL future Coach Lain products ✅ Private "Founding Readers" Facebook group with monthly Q&A ✅ FREE downloadable "Polyvagal Ladder" poster (18x24" print-ready PDF)

Pre-Order Countdown Timer: ⏰ Only XX spots remaining!

Pre-Order Tier 2: EARLY SUPPORTERS

Orders 51-200

Digital: $24.97 (29% OFF) Print: $24.95 (17% OFF)
Bundle: $39.97 (20% OFF)

BONUSES: ✅ Digital companion journal: "The Parent's Performance Anxiety Log" (PDF) ✅ Access to private "Before the Block Community" (online group) ✅ Exclusive bonus chapter: "When Your Athlete Wants to Quit" ✅ 15% off discount code for future Mental Performance Training sessions ✅ Monthly email series: "Parent Check-In" tips (12 months) ✅ Printable "Bow Rule" reminder card set

Pre-Order Tier 3: PRE-LAUNCH PRICING

All Remaining Pre-Orders Before Official Release

Digital: $27.97 (20% OFF) Print: $26.95 (10% OFF) Bundle: $44.97 (10% OFF)

BONUSES: ✅ Free shipping on print orders (US only) ✅ Digital wallpaper pack (10 motivational phone backgrounds featuring book quotes) ✅ Exclusive pre-order bonus episode: "Ask Coach Lain: Top 10 Parent Questions About Performance Anxiety" ✅ Printable "Car Ride Communication Cards" (conversation starters) ✅ 10% off code for Coach Lain store

🛍️ CYBER MONDAY / BLACK FRIDAY SPECIALS

CYBER MONDAY FLASH SALE

⚡ 24 HOURS ONLY ⚡

Digital: $34.97 $17.97 (49% OFF - LOWEST PRICE EVER!) Print: $29.95 $19.95 (33% OFF) Bundle: $49.97 $29.97 (40% OFF)

CYBER MONDAY EXCLUSIVE BONUSES:

First 100 Cyber Monday Orders Get: 🎁 FREE "Understanding Your Athlete" t-shirt ($24.99 value) 🎁 BONUS: "Coach Lain's Mental Performance Quick Start Guide" mini-course ($47 value) 🎁 EXCLUSIVE: 1-year subscription to monthly "Parent Power Hour" webinars ($147 value) 🎁 VIP access to "Outperforming Fear Summit" (virtual event, $97 value)

All Cyber Monday Orders Get: ✅ Triple bonus bundle: Before the Block + Back Handspring Repair Kit + FitLDR Core Module (combo value $69.94 for just $29.97!) ✅ Exclusive interview: "Inside the Freeze Response" - 45-min audio deep dive ✅ Printable resource pack: All worksheets, checklists, and guides from book ✅ Lifetime access to private buyer's vault with bonus content

🎁 PREMIUM OPTIONS

Signed Edition (Single Book)

Price: $39.95 (print + shipping)

Includes:

  • Hand-signed by Coach Lain

  • Personalized message option (specify at checkout)

  • Premium gift packaging

  • Exclusive signed bookplate

  • Priority shipping

VIP Parent Package

Price: $297 (Limited to 25 packages)

Includes: ✅ Signed print edition + digital copy ✅ Complete Coach Lain library (Back Handspring Repair Kit, Outperforming Fear resources) ✅ 90-minute private parent consultation with Coach Lain ✅ Personalized "Athlete Action Plan" based on your specific situation ✅ 3 months of email support (unlimited questions) ✅ Access to all future book updates and bonus materials ✅ VIP invitation to quarterly "Parent Mastermind" calls ✅ Exclusive "Parent Champion" certificate

Team/Gym Bulk Bundle

10 Copies - $249.99 (Normally $349.70 - Save $100!)

Includes:

  • 10 copies of "Before the Block" (print or digital)

  • Bulk discount (25% off per book)

  • FREE "Team Discussion Guide" (facilitator materials)

  • FREE "Gym Implementation Toolkit" (posters, handouts, parent meeting templates)

  • 1-hour virtual Q&A with Coach Lain for your parent community

  • Customizable "Letter to Parents" template

  • Recognition on Coach Lain social media as a "Fear Less Gym"

25 Copies - $549.99 (Save $324!) 50 Copies - $999.99 (Save $750!)

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